Your B2B advertising needn’t be lacklustre. You can rival the most memorable ad campaigns – with the help of a good advertising agency

Production

Big Ideas don’t become jaw-dropping adverts by themselves

Without great art direction, and best-in-class production techniques, you’ll never realise the full potential of a creative idea. No matter how good it is. You need attention to detail, and to strive for perfection. It’s a rare commodity. But we have it in spades – and your adverts will prove it.

Nonetheless, it’s no good having great ideas if they don’t fit with your budget. Our creative team are commercial and realistic. When they put pen to paper to create your concept scamps, storyboards, and snappy headlines, they’ll be thinking one step ahead. We’re an advertising agency that respects budgets.

With Intermedia, your concepts will always be bang on brief. They’ll be no budgetary surprises down the line. So, even when we need to create videos, CGI or photography to realise them, your ads will have the WOW factor, without breaking the bank.

Press advertising

Your customers aren’t glued to their screens all the time

You need maximum reach to build brand awareness and win new customers. So, it’s important to communicate with prospects through every channel they use. That means print too.

Press advertising has declined, but by no means is it dead. It’s alive and well in trade magazines.

By building on brand association of quality industry titles, yours will ride on the authority of theirs. And with readership of those titles still being high, your brand and proposition is going to be seen.

With press advertising, your adverts have Bigger Impact. They’re physically bigger for a start. And with Intermedia’s creative skill, we’ll guarantee stand-out, even in the most influential industry titles.

Digital works in unison with press advertising, not instead of it. There’s no doubt most of us are screen-obsessed 24/7. But remember, the old faithful’s still cut it.

Outdoor advertising

Advertising that’ll stop your customers in their tracks

With outdoor, you need to communicate your message in three seconds flat.

Your messages need to cut to the quick, have high visual impact, and make every bit of available ad space count.

Intermedia campaigns work hard, as does our media planning. We’ll place your adverts where they’re relevant and most likely to generate interest. Billboards, vehicle wraps, digital displays, and street furniture are all fair game in B2B advertising. Especially on routes to industrial parks, conference centres and airports. The odd travel lounge, and train station escalator too.

But outdoor has moved on. Displays continue to become smarter, as does the digital technology that drives them. We’ll help you harness data to serve dynamic adverts that are context aware. Your messages will be more relevant, personalised and more engaging.

When you’ve only three seconds to make a statement, Intermedia’s advertising will make your prospects stop, and look for six.

Guerrilla advertising

Give your sales prospects an experience they won’t forget in a hurry

We’re all susceptible to a smart idea, even in B2B markets. So, if you want to promote your brand in a unique low-cost way, we’ll help you think outside-the-box.

As part of your advertising strategy, we’ll help you grab the attention of your prospects in bold and novel ways to create a buzz, on and offline. You might place temporary adverts outside of your top ten sales prospects’ offices. Or use water-soluble street graffiti along business travel routes.

One way or another, we’ll make your campaigns memorable, and get people engaged. After that, it’s up to you to close the deal.